As you’ll know if you are a regular reader of the Eats Amazing blog, one of my favourite children’s food companies is Organix. We’ve been happy customers of Organix for nearly 8 years now, from the delicious fruit purees (made from nothing but organic fruit) that I bought for my oldest son when he first started weaning to the oaty bars, rice cakes and corn snacks that I still buy for both of my boys for healthy snacking and packed lunches.
I’ve always loved Organix for their short ingredients lists and the amazing No Junk promise on every product and my boys love eating their delicious products at every opportunity!
I was delighted to be asked to visit the Organix head office recently, although all I knew about the meeting was that I was going to hear about a new product. I was intrigued by the secrecy, and having worked with Organix for several years, really keen to meet some of the staff face to face too, so one rainy morning several weeks ago I hopped on the train to Dorset with my little one in tow for a lovely morning with the Organix team.
I arrived at the meeting already a big fan of Organix and their ethos, and came out of it even more so! Along with fellow bloggers Filipa, Al and Mel I was lucky enough to meet the Managing Director of Organix Anna Rosier, and Food Development Manager Emily Day, who both talked their roles at Organix and with great enthusiasm about the company and what it stands for. I learnt so much about Organix that it’s difficult to know which bits to share, so I’ll try to summarise below.
Organix was set up in 1992 by founder Lizzie Vann who, having spent years working in the food industry as an adviser to other food companies, decided to set up her own company to show them how to do it properly! Lizzie’s aim was to prove that it is perfectly possible to run a successful company while selling good, healthy food, and to try to change the food industry for the better by leading by good example.
As well as creating healthy nutritious products to help give children the best start in life, Organix also try to provide as much support and information as possible to help parents make good choices about the rest of the food that they feed their children.
They also campaign to improve the entire food industry, funding studies into children’s food which help plant the seeds of movements that make real changes. Some of the biggest children’s food campaigns have their roots in studies commissioned by Organix, for example the movement to remove artificial colourings and flavourings from children’s foods and the ‘Jamie’s School Dinners’ campaign both came about as a result of studies commissioned by Organix. I’m so impressed with how Organix quietly get on with their mission to campaign on behalf of parents for better food for all children without looking for any glory.
I was really struck by one thing that Anna said to us on the day; that if Organix are ever put out of business because the other food companies are all doing what Organix is doing, then their mission will be complete. Isn’t that an amazingly different approach to doing business?!
You might be wondering about the new product launch that I mentioned above, well that was the most exciting part of the day! I feel hugely privileged to have been one of the first to have a chance to try the new product, and to introduce it here too; I’m very excited to announce the launch of new Organix Punk’d!
This new range of snacks is aimed at older children, and couldn’t have come at a better time for us! My oldest son (now 8), whilst always happy to snaffle up any Organix snacks that are going spare, has made vague noises about them being a bit babyish for him to take to school now that he’s getting older, so he’s delighted to have his very own range to choose from instead!
There are two delicious flavours to choose from; Cocoa and Orange Crash and Strawberry and Vanilla Smash, and they come in bright packaging that my son has declared ‘very cool’, so they are clearly much more appealing to older children and cool enough for school! The bars themselves are a grown up version of the toddler oaty bars with fuller flavours – when we had a chance to taste them at the launch meeting we couldn’t stop eating them so they’re great for grown-ups too!
I’m really excited that Organix are venturing beyond toddler snacks because I think there is such a huge gap in the market for healthy snacks for older children. Having tried to feed my boys healthy food from the word go I’ve noticed a distinct lack of healthy options available in the snack aisle as they get older, so Organix Punk’d fills the gap perfectly. I’m also very impressed that they have stuck to the same No-Junk promise for Punk’d that applies to all of their toddler foods;
- Always 100% organic
- Nothing unnecessary
- Never any processed sugar or hydrogenated fat
- Never any colourings, flavourings, flavour enhancers or preservatives
- Clear and honest food labelling
Small Child (he really does need a new nickname now doesn’t he!) really enjoyed tasting both flavours, and we had a bit of fun posing for the camera in the process too! He’s jealously guarding his snack bars from his little brother, though I doubt they’ll survive long enough to make it to school in 5 weeks time, we’ll have to stock up again before then!
All in all, we’re hugely excited about the new Organix Punk’d range, the bars are fab and we can’t wait to see what they come out with next. My fingers are crossed for grown up rice cakes and carrot sticks!
Disclosure: This blog post was commissioned by Organix. I was compensated for my time, however all opinions expressed in this post are my own.